... what is better for you depends on several factors:

1. Target audience

 Newspaper advertising: Ideal for local target audiences or older readers who are less online. 

Online advertising: Offers access to a broader and often younger target audience.             

2. Reach and visibility

Newspaper advertising: Can be very effective in a specific region or city, but usually has limited reach.

Online advertising: Enables you to reach potential customers worldwide and target them specifically.

3. Costs

Newspaper advertising: Often expensive, especially for large ads or inserts. The costs can vary greatly depending on the circulation and placement.

Online advertising: More flexible pricing models, often cheaper and there are opportunities for cost-effective campaigns (e.g. pay-per-click).

4. Measurability

Newspaper advertising: Difficult to measure, often only possible through surveys or sales.

Online advertising: Offers comprehensive analysis tools to track the success of campaigns in real-time.

5. Creativity and flexibility

Newspaper advertising: Limited possibilities for interactive elements.

Online advertising: High flexibility with various formats (videos, banners, social media) that can be easily adapted.

Conclusion: If your target audience is mainly local and you want to appeal to an older demographic, newspaper advertising might make sense. However, if you aim for a broader reach and want to appeal to younger target audiences, online advertising is likely to be more effective. A combination of both can also be a good strategy to reach different segments.