How much should a company website cost?

The cost of a company website can vary greatly, depending on the scope, complexity, and requirements. The investment depends on several factors:

1. Type of website:

  • Simple website: A static page with basic information (e.g. About us, Services, Contact). Cost: approximately 1,000-5,000 €.
  • Dynamic website: With regularly updated content, blog, or small interactive features. Cost: approximately 5,000-15,000 €.
  • E-commerce website: For selling products or services. Cost: approximately 10,000-50,000 € or more, depending on the features.
  • Individual solutions: Very specific requirements such as complex booking systems, custom tools or a large number of pages can cost 50,000 € or more.

2. Design and functionality:

  • Standard templates: Cost-effective, but less individualized. Often suitable for smaller budgets.
  • Custom design: Higher price, but unique and better adapted to the brand.

3. Additional cost factors:

  • Domain and hosting: Approximately 5-50 € per month, depending on the provider.
  • Content creation: Professional texts, images, videos, etc. can incur additional costs of 1,000-10,000 €.
  • SEO and marketing: For search engine optimization and long-term online presence: 500-5,000 € per month.
  • Maintenance and updates: Ongoing costs for maintaining the site. Mostly 50-500 € per month.

4. Agency vs. Freelancer vs. Construction kit:

  • Web construction kit (e.g. Wix, Squarespace): Cheap, often under 1,000 €, but limited flexibility.
  • Freelancer: Medium-priced, approximately 1,000-10,000 €.
  • Agencies: Higher investment, but comprehensive service, approximately 3,000-100,000 €.

Recommendation:

Set a budget that corresponds to your business goal:

  • For small businesses: 3,000-10,000 € are often sufficient.
  • For larger companies or those with specific requirements: Plan at least 10,000-50,000 €.
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